Sunday 20 January
Apr 5, 2016 @ 9:49

Andrew Tan poised for global domination with Emperador


Bilyonaryo Andrew Tan-led liquor firm Emperador Inc. grew its net profit last year by 15 percent to P7 billion on the back of higher margins and stronger volume.

Revenues expanded by 36.2 percent to P43.6 billion.

Emperador said its fourth quarter earnings reached a record P2.26 billion, up 38 percent year on year.

Tan said ?the fourth quarter of 2015 also marked a significant milestone in Emperador?s history as an agreement with Beam Suntory Inc was reached to buy Fundador ? Philippines? best-selling premium brandy and an iconic brand for more than 150 years.?

The purchase also included other Spanish assets like Terry Centenario, Spain?s number one selling brandy; Tres Cepas, the number one brandy in Equatorial Guinea; and Harveys, the number one selling sherry wine in the United Kingdom.

Emperador president Winston Co said: ?This recent development truly marks an epoch in Emperador?s history. The long-term potential of our brandy business is more compelling than ever. We have become even more global.?

The company expects to sustain its upward trajectory as it now has a much bigger product portfolio of brandy and whisky that has greater global presence.

It also plans to tap into the most demanding markets overseas to further boost sales.

?We are best positioned to capitalize on premiumization opportunities in the Philippine market. We now have a broad spectrum of products available locally ranging from standard to ultra-premium offerings. Our core local product, Emperador brandy, remains to be the undisputed leader in the local liquor industry,? Co said.

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