Smart, MLhuillier, StarMobile to make custom smartphones
Smart Communications Inc. has inked a partnership agreement with leading pawnshop and remittance chain MLhuillier Group of Companies and handset vendor Star Telecom Alliance Resources, Inc. (Starmobile).
Under the partnership, Starmobile will design a customized android smartphone powered by a Smart SIM for its employees and customers.
The Starmobile 3G android smartphone comes pre-loaded with the MLWallet app that digitizes its bill payments and remittances services, and the Smart Ka-Partner retailer app, which allows
?This partnership is a milestone. It allows MLhuillier customers and Smart subscribers to have a better experience when using their mobile phones. With over 2,000 shops in its network, we are happy to be chosen as one of MLhuillier?s partners.
Starmobile, meanwhile, has a strong record of giving good experience to its customers with its mobile handsets. We look forward to seeing more MLhuillier phones in the market,? said Alex O. Caeg, head of Smart’s wireless consumer division sales and distribution.
?We forged this partnership with Smart and Starmobile to give our customers the power of convenience when they?re paying bills or sending money using the MLuillier app,” said MLhuillier general manager Lorenzo Escanio.
Starmobile chief executive and chairman Joey Uy, for his part, said the company aims to be an enabler of the digital migration of more Filipinos with the aid of the mobile phone.
The phones will be sold at a value-for-money price of P2,350 per unit.