Epic flop: Apple to cut iPhone X production by 50% due to poor sales
US Corporation Apple will halve production of its new smartphone iPhone X in January-March from 40 to 20 million devices due to low demand, the Nikkei newspaper reported on Tuesday.
The company had already notified the suppliers of components.
Apple said that low sales of the flagship model during the festive period at the end of last year on the main markets (Europe, China, and the US) became the main reason that made the company revise the strategy.
As a result, if at the very beginning of sales of the iPhone X in November Apple suppliers hardly managed to fulfill orders for components, by now warehouses have accumulated large volumes of components.
Reducing the release of iPhone X will have a big impact on manufacturers which are cooperating with the US firm.
In particular, this will affect the Japanese companies Murata Manufacturing, Kyocera, Sony, and TDK. They supply Apple with boards, sensors for cameras and batteries.
At the same time, the production of cheaper models iPhone 8 and iPhone 8 Plus will remain at the previously planned level of about 30 million devices for January-March.
Apple presented its first iPhone in 2007. The jubilee iPhone X was introduced on September 12 last year. It is equipped with a frameless OLED-screen, which fully covers the front of the smartphone, as well as a 3D face-scan sensor
to unlock the device – Face ID. (TASS)