Wednesday 19 December
Jan 31, 2018 @ 18:00

Trota-Fuentebella Group to open Pancake House stores in Saudi Arabia


The country?s leading casual dining chain operator, Max?s Group Inc. is bringing its Pancake House brand to Saudi Arabia as it pursues its aggressive international expansion.

In a statement, Max?s said it entered into a partnership with Al-Bader National Establishment for Real-Estate Development to open 12 Pancake House stores in Saudi Arabia within the next five years. This marks the first development agreement secured by MGI for 2018.

?Our international business continues to build on its momentum sustained from last year. We are excited with the prospect of entering a familiar territory this time around with another one of our loved brands. We believe the brand?s attributes and offerings will successfully make its way into the mainstream population,? said Robert F. Trota, president and CEO of Max?s.

Pancake House is known for its classic bestsellers which include pancakes, waffles, tacos, spaghetti and pan-fried chicken.

?We are excited to bring Pancake house to Saudi Arabia. We have been searching for a renowned brand to spearhead our venture into the food sector with the intention to deploy a substantial amount of investment. We find the brand?s assorted menu mix and all-day dining concept appealing to various demographic profiles,? said Al- Bader CEO Badr Hamdi Hamed Albalawi.

For this year,Max?s has programmed to open 20 to 30 new outlets across its core brands Max?s Restaurant, Pancake House and Yellow Cab Pizza. It aims to end the year with about 75 to 80 stores abroad.

Pancake House currently operates 7 overseas franchised outlets in Malaysia and United Arab Emirates. It plans to add at least 2 more branches in the United Arab Emirates and open its first store in Qatar in 2018.

Other brands under Max?s Group include Teriyaki Boy, Dencio?s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin? Steak.

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