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Globe corners mobile data traffic


Globe Telecom Inc. said its mobile data traffic grew 66 percent to 600 petabytes (PB) last year or more than double its rival Smart Communications Inc.’s 275 PB.

This shows that more mobile users are benefitting from the company’s strategy to extensively deploy long-term evolution (LTE) in the country, Globe said.

Globe ended the year with a total of 10,300 LTE base stations following its aggressive deployment of LTE sites using the 700 megahertz (MHz), 1800 MHz and 2600 MHz band.

?Our LTE mobile data service is getting more pervasive, thus giving our customers a better quality of experience. With more reliable and faster mobile internet, our customers will truly enjoy their digital lifestyle,? said Globe president Ernest Cu.

“We intend to continue investing on LTE to meet the demands of our customers for streaming and always on digital services,? he added.

Globe LTE traffic alone surged 88 percent as more customers shifted to LTE SIM and used LTE-enabled handsets.

As a result, Globe’s mobile data users as a percentage of its mobile customers increased to 56 percent from 46 percent the previous year.

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