Wednesday 22 May
Nov 9, 2018 @ 9:41

Burberry profits surge on slashed costs

 

By Ben PERRY

Burberry on Thursday said net profits jumped 42 percent in its first half after the British luxury fashion group slashed costs, while looking to benefit from the designs of new chief creative officer Riccardo Tisci.

Profit after tax increased to ?132 million ($173.4 million, 151.6 million euros) in the six months to the end of September compared with ?93 million a year earlier, Burberry said in a statement.

Revenues fell three percent to ?1.22 billion, offset by cost savings of ?80 million.

“We are energised by the early results as we begin to transform and reposition Burberry,” said chief executive Marco Gobbetti, who took the helm last year.

Gobbetti is shaking up the brand with a strategy overhaul that aims to add even more luxury to the fashion house’s products, which include its famous trench coat.

One of his first moves was to appoint Tisci.

“The initial response from influencers, press, buyers and customers to our new creative vision and Riccardo?s debut collection Kingdom has been exceptional,” Gobbetti said Thursday.

“Mindful that we are only in the first phase of our multi-year plan, we continue to manage dynamically through the transition.”

Burberry confirmed its outlook for its 2018-19 financial year, which includes total cost savings of ?100 million.

Tisci’s debut show came at London Fashion Week in September, where the Italian designer presented Burberry’s 2019 spring/summer collection.

Tisci broke with the label’s tradition by presenting a range of evening dresses.

Meanwhile on Thursday, Burberry’s share price gained 0.7 percent to ?18.28 on London’s benchmark FTSE 100 index, which was up 0.4 percent overall.

“The company reported smashing numbers… and its half-year adjusted profit was ?173 million, a number which was ahead of consensus number of ?169 million,” noted Naeem Aslam, chief market analyst at Think Markets.

Burberry recently ended an industry-wide practice of burning unsold products and has decided to stop using real fur and angora in its clothes following pressure from animal rights groups and environmental organisations.

Burberry and its peers have been burning tens of millions of dollars worth of products annually to maintain the exclusivity and luxury mystique of their brands.

(Agence France-Presse)

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