It was an epic fail.

NutriAsia Inc. has been crucified by activist groups and even student communities after being called out for contractualization.

Student groups have called to boycott the brand’s condiments and products in protest, especially after violence ensued at the workers’ picket outside their Bulacan factory.

The Campos-owned brand, however, tested the waters and jumped on the Ateneo-UP hype for the UAAP Men’s Basketball. The company called its Mang Tomas product as the “Bottle of Katipunan, and even asked the maroon and blue supporters: “Sa labang ito, sino mas Macho Ganado?”

This was met with massive backlash that the NutriAsia Facebook page took down the post — but not before netizens captured the offending ad and flooded the comments section.

Nakisakay, nagbackfire, napilitan mag-delete. #BoycottNutriAsia pic.twitter.com/tTchGCelgq

— Alt Tantay 🇵🇭🏳️‍🌈 (@rupertnotholmes) December 1, 2018

Twitter users slammed NutriAsia’s fresh attempt to be relevant.

Moment marketing gone wrong 😂 #BoycottNutriAsia #EndContractualization #StandWithWorkers https://t.co/GPSykTAbQQ

— Jhemerlynne (@jerrrmy) December 1, 2018

ay wow sumasapaw. #BoycottNutriAsia https://t.co/lpfy2pGFI4

— EJ (@edricbaloloy_) December 1, 2018

Ayan galing kasi makisawsaw ayaw naman ayusin trato at sahod sa mga manggagawa. #BoycottNutriAsia https://t.co/8GQQmbmUbU

— Leonard Javier (@STPbasileo) December 1, 2018

kala siguro nila purket uaap finals makakascore sila sa marketing strategy nila. nakalimutan nilang kalaban nila yung dalawang nag lalaban HAHAH #BoycottNutriAsia https://t.co/hNPIHo2aQw

— jairus (@jairusbacosa) December 1, 2018

They have not forgotten.