Video on demand rising in popularity in PH – PLDT
Consumers have increasingly started to stray away from live TV programming, largely due to the benefits offered by over-the-top streaming.
Telco giant PLDT Inc. sees the popularity of online video services to grow further with consumers’ changing habits.
“Throughout the country, the demand is for fiber-powered Home broadband that can provide quality viewing of online video,” said Oscar Enrico A. Reyes, PLDT and Smart SVP and head of consumer business market development.
“People’s growing appetite for online video has helped raise the broadband penetration of PLDT Home to an all-time high of just under two million customers in the first nine months, an increase of 8 percent year-on-year in unique data service subscribers. This has boosted Home revenues by 12 percent in the third quarter to P27.3 billion,” he added.
A recent study on The State of Online Video 2018 done by Limelight Networks found that viewers in the Philippines watch the most online video each week – 8 hours and 46 minutes – out of 10 countries that included the US, Japan, France, Germany, Singapore and South Korea.