Cebu Pacific maintains 40% share of Manila-Australia market
Gokongwei-led Cebu Pacific secured a robust 40 percent share of the passenger traffic from Manila to Australia as of November last year.
Based on data from Australia’s Bureau of Infrastructure, Transport and Regional Economics (BITRE), Cebu Pacific transported a total of 18,971 passengers between Manila, Melbourne and Sydney or 56 percent higher year on year.
A total of 48,064 passengers travelled between Manila, Melbourne and Sydney on direct connections via Cebu Pacific, Philippine Airlines and Qantas in November 2018. This marked an increase of 31.3 percent year-on-year.
Cebu Pacific accounted for 39.5 percent of the total while PAL logged a 38.1 percent share.
Qantas, however, operates direct service only between Manila and Sydney.
“We have an average market share of about 40 percent for our Melbourne and Sydney routes. We are pleased with the strong reception in Melbourne for Cebu Pacific, and excited that the ‘CEB Effect’ of year-round low fare offerings, coupled with our promotions, provide opportunities to visit the Philippines,” said Candice Iyog, VP for Marketing at Cebu Pacific.
Cebu Pacific flies five times weekly between Manila and Sydney; and thrice a week between Manila and Melbourne.
Since the launch of CEB’s Melbourne route last August 14, 2018, capacity between Philippines and these two cities in Australia has increased 32 percent, and passenger volume grew 31 percent.
Cebu Pacific is the only low cost carrier with direct service from Manila to Sydney and Melbourne.
Fares on CEB are as much as 60 percent lower than prevailing fares of other airlines flying the same route.