Thursday 18 July
Luxury group Kering-Gucci to steer clear of too-young models May 15, 2019 @ 20:08

Luxury group Kering-Gucci to steer clear of too-young models


by Agence France-Presse

French luxury group Kering said Wednesday that it would only hire models aged 18 and over “to represent adults” from 2020 on, reinforcing its ethical stance in a sector-wide issue.

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“We are conscious of the influence exerted on younger generations in particular by the images produced by our houses,” chairman and chief executive Francois-Henri Pinault said in a statement.

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“We believe that we have a responsibility to put forward the best possible practices in the luxury sector and we hope to create a movement that will encourage others to follow suit,” he added.

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The policy is to take effect in time for the 2020-2021 fall/winter collections Kering said.

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“The physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession,” the group’s chief sustainability officer Marie-Claire Daveu said.

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In 2017, Kering, which owns brands that include Gucci, Saint Laurent and Brioni adopted along with rival LVMH, which owns Louis Vuitton and Dior, a charter on working relations that introduced a minimum age of 16 and other practices such as not requiring ultra-thin models.

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The fashion sector has begun to address the issue of how models are treated and what is expected of them, in part following the October 2017 death in China of a 14-year-old Russian model who reportedly lacked health insurance.

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