Frabelle expands into meat in partnership with US sausage giant Jonhsonville
United States-based Johnsonville LCC, a firm specializing in sausages, is looking to establish manufacturing operations in the Philippines through a joint venture with Frabelle Fishing Corp. (FFC).
The Philippine Competition Commission has approved the joint venture to be called Frabelle Corporation (FBC) which will house meat brands of Frabelle Fishing, and manage Johnsonville’s business in the Philippines.
Johnsonville and FBC chief executive officer Nick Meriggioli said they were looking to set-up manufacturing operations in the facilities of Frabelle Fishing located in Caloocan, Cavite and Pampanga.
“This is just one of the options we are considering to make Johnsonville products more visible and affordable in the local setting,” he told reporters in a press briefing Monday.
The joint venture will focus on the production, distribution and sales of chilled and frozen meats in the Philippines, while Johnsonville-brand sausages will be sold exclusively through Frabelle’s sales and marketing network.
The Frabelle Corporation manufacturing operations will be fully integrated into the Johnsonville supply-chain network.
Michael Stayer-Suprick, Johnsonville family member and president of its international division, said “this joint venture helps Johnsonville expand its growth in the SE (Southeast) Asia market, provides a distribution and manufacturing platform to expand our product reach in the Philippines, and provides both Frabelle and Johnsonville employees with opportunities to share learning as a group of meat-industry professionals.”
Johnsonville products are served in more than 40 countries.
Frabelle Fishing Corporation is engaged in diverse business lines, primarily in fishing, seafood processing, meat products, shipbuilding, energy and real estate. (PNA)